Emil Ruder

Poster by Emil Ruder

  Emil Ruder was a Swiss born typographer and designer who is most notable for his role in defining the Swiss Style of design. He studied at the Zurich School of Arts and Crafts where he learned the established traditions of design.

. In 1947 he hired as a typography instructor at the Schule für Gestaltung, Basel (Basel School of Design). Here he, along with Armin Hofmann, developed a new approach which stressed form over style. “Typography has one plain duty before it and that is to convey information in writing.” -Emil Ruder

Bzdok, Shane. A Brief History of Emil Ruder. thinkingforaliving.org. 28 Jan. 2010

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