Jonathan Ive,

Jonathan Ive, Senior Vice President of Industrial Design at Apple Inc. He is the principal designer of the iMac, aluminum and titanium PowerBook G4, MacBook, unibody MacBook Pro, iPod, iPhone, and iPad.

Ten years ago, before the iPod and the iPhone became objects of the world's electro-lust, Jonathan Ive sat down with Fast Company to talk about his first Apple blockbuster, the iMac. The machine could not have been a more radical departure from the ubiquitous beige-box PC: a desktop computer in bright candy colors with a see-through shell showing its inner machinery. Bursting onto the scene with all the subtlety of a streaker, the iMac became the top-selling computer in the United States.