Jonathan Ive is
the Senior Vice President, Industrial Design at Apple Inc. He is the lead
designer of an impressive list of Apple products including the iMac, MacBook
Air, iPod, iPod touch, iPhone, and iPad. The London born designer holds a
Bachelor of Arts and an honorary doctorate from Newcastle Polytechnic in England.
Growing up in Chingford, London, Ive’s interest in design was apparent from a
young age and manifest in a wide array of medium. Ive’s appreciation for Apple’s
design approach predated his employment at the company. He felt other companies
in the industry, or at least the products they offered, lacked the creativity
of the Apple. Ives first joined Apple in 1992. The first major design project
that Ive was given at Apple was for the iMac. His success with the iMac design
led to additional opportunities, and successes in many of the Apple products
which have become so prominent. I believe the Apple design, to most people, is
the single thing which makes them so unique. Having never really used Apple
products I can speak to the performance or function but the physical design
definitely stands out and does have a certain artistic quality. There are many
types of PCs, lap tops, smart phones and most, save the i-products, seem pretty
similar. This is the part of the reason Apple has developed an almost cult like
following. Ive is responsible for the physical designs which makes these
products stands out which, in my mind, makes him one of the more significant
figures of the modern times. His vision and creativity is known globally as
displayed in the millions of i-products purchased around the world.
" in my mind, makes him one of the more significant figures of the modern times. "
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